Summary
When getting started in the world of personalization, CustomInk is a fantastic example to follow. Custom Ink laid its foundation in North Virginia during the year 2000 and became one of the frontrunners when it comes to the personalization of caps and t-shirts.
Initially, it was difficult for them to provide customers with t-shirts in a conventional way. Also, as the technology that enables customers to design wasn’t so advanced, their major focus was satisfying their customers with the quality of t-shirts. And they kept that quest going. At this stage, the advancement in technology has led them to be a marketplace winner that has shipped over 60 million products.
Now, what if you get to implement a similar business model for your web-to-print business? Sounds like a great plan to make it big quickly, right?
At PrintXpand, we can help you build an eStore just like CustomInk! To begin with, we will set up the store with our Web to Print Solutions in a similar flow. So, if you are looking for the same, this blog is the right read for you.
First, let’s take a look at some features that set Custom Ink apart.
Key Takeaways:
- PrintXpand offers flexible, industry-focused themes, similar to CustomInk’s setup, making it easy to showcase your products.
- With the ready-to-use Web-to-Print storefront, your eStore can go live in five days without any lengthy development cycles.
- The solution’s AI-driven design tool gives customers complete control over their designs, just like CustomInk’s robust design lab.
- From t-shirts to mugs, using the designer tool, you can allow your customers to customize across various products, offering them a broad range of print options.
- With Flexible Checkout and Order Options, the solution supports bulk orders and special options like fundraising.
Features that Set CustomInk Apart
- Design from Scratch: Custom Ink lets customers start their design from scratch in the Design Lab. With this feature, customers can upload their own artwork or pictures, or they can seek expert design assistance, ensuring they get what they are looking for.
- Flexible Printing Options: Customers have the freedom to choose where they want their design to be printed on the garment. Whether it’s the front, back, pocket, or sleeves of shirts, customers can personalize the placement of their design, allowing for a truly custom product.
- User-Friendly Interface: The Design Lab on the Custom Ink website has an easy-to-use interface, designed with customers in mind. Navigating through the platform is intuitive, making it effortless for customers to bring their ideas to reality.
- Extensive Graphic Library: With tens of thousands of high-quality graphics available in Custom Ink’s online Design Lab, customers have an expansive palette to choose from when creating their custom designs. This vast library ensures that there is a graphic suitable for every design concept, providing endless possibilities for creativity.
- Preview Capability: Prior to printing, customers can preview their custom design through electronic proof. This invaluable feature allows customers to review ink colors, image sizes, and the overall placement of the design on the chosen product. By providing this preview, Custom Ink ensures customer satisfaction and eliminates any uncertainties before production commences.
Now, let’s have a look at the visual presentation of your store!
How your store would look:
Considering the ideal web structure, you should showcase products in different categories first. Once the customer selects the product, they will be redirected to the product designer tool page.
(A glimpse of how your website can look like with our W2P storefront)
The best part of building the storefront with PrintXpand’s web-to-print solution is that you get to customize every aspect! – colors, fonts, layouts, etc. The screenshot above is of an apparel store of Custom Ink, but you’ll be able to sell any products you want as our Web to Print solution enables your customers to customize different products like shoes, caps, uniforms, gifts, cards, posters, mug, and many more.
What will be the business flow:
One of the important takeaways from CustomInk is the way they represent their products, personalization, and check outflow. For example, while checking out, they offer multiple buying options, including, fundraising, bulk buy, or a normal purchase. In the same way, you can also customize or implement a similar flow. Be it a design flow, ecommerce flow, or any flow. The key part is that customers should be able to design products as per their expectations and experience safe transactions at the same time.
Things You Need to Build a Platform like CustomInk
- A web store
- Designer tool
With PrintXpand, you can build a website from the ground up as per your specific requirements. We can also incorporate online product designer software, allowing you to launch your custom print business in no time.
The best part is, our online product designer tool is compatible with all the eCommerce platforms. Using it, you can enable your customers to design whatever they want, the way they want. Take a look at some of the major features of PrintXpand’ end-to-end Web to Print Solutions given below:
Now let us understand what each feature entails:
All-Inclusive Platform-Independent Tool
As mentioned, PrintXpand works with all the major eCommerce platforms. This means you do not have to worry about what platform your eCommerce store belongs to. With our Web to Print software, you are all ready to sell customized products to your customers!
Mobile-First Approach
We understand the importance of mobile responsiveness more than any other company does. And that’s why we built the solutions PrintXpand using the Mobile First Approach. This means no matter where your customers are, they would be able to design the products of their choice on their handy devices and on the go.
Feature Rich Library
Thanks to our versatile and beautiful library, your customers will never fall short of design options. Custom Ink offers its customers a variety of artwork and an image library to beautify their products. With our library, customers can make the most out of the designer tool’s feature-rich library of 10000+ Clipart and templates and get designing. These clipart and templates are extremely creative and fit perfectly with the products you provide.
In case you want to add your own templates or clipart; sure, we can help you with it!
Social Media Upload
This is an additional feature for you if you have social media, savvy customers. As the product designer tool comes with a social media uploading and sharing option, your customers can design the product of their choice, upload it, and share it with their friends and family. So, be it Facebook or Instagram, let your customers flaunt their art and win hearts around them.
Customized According to Your Business
The solutions are customizable and makes it easier for you to tailor the storefront plus the designer tool! So, in case you want something specific to your business requirements, we would be more than happy to assist you with customizations. Also, if you are a printing business who goes about its way in a traditional manner and wants to come online, then PrintXpand is the way to go.
Works with all printing files, and formats
No more fretting or stressing over the formats of print-ready files that your customers provide. The tool works with all kinds of files and formats, you will never have to request your customers to resend the files or compromise with the file quality. So be it a .jpg, .jpeg or PDF; BYI can help you print it all.
Fit for Printing on All Products
One can easily customize various items with the PrintXpand’s designer tool, like mugs, shoes, bags, and more! The only condition is, it should have a printable surface. Just add the printable products you wish to sell on your e-store, let your customers design and create a print-ready file, and you can easily print it.
Get Started with a Web to Print Storefront
PrintXpand gives you a complete Web to Print solution, perfect for traditional printing businesses that are ready to go online. With the solution, you can quickly start your B2C or B2B store. Our ready-to-use Web to Print storefront comes with a full eCommerce setup, so you can easily create and run your store just the way you want. It’s built to match your business needs and logic.
Here are some great features you get with the PrintXpand Web to Print solution:
- Use pre-designed themes
- Create SEO-friendly website pages
- Sell personalized products using a product design tool
- Customize your store with a flexible theme builder
- Connect with tools like CRM for better business management
Streamline Back Office Operations with ERP Software
Managing all print operations manually can be an exhausting task. But with our PrintXpand’ ERP solution, you can easily manage everything under one dashboard. With our ERP software, you can automate all your business operations, from printing to shipping. You can achieve enhanced productivity and increased efficiency with W2P ERP solutions. Below are some of the benefits of the ERP solution:
- Manage all the back office processes from a single interface.
- Onboard stakeholders quickly
- Overcome insufficient stock and errors in order fulfillment
- Reduce artwork approval time with in-built artwork approval functionality
- Simplify and automate online transactions with a quotation manager
- Manage job tickets with OR code scanning
Why PrintXpand’s Web-to-Print Solution—Final Thoughts
If you’re planning to build a web-to-print store like CustomInk, choosing the right platform is key. PrintXpand stands out because it makes setting up and running an online print business faster, easier, and more effective. Here’s why PrintXpand is a smart choice for you:
– You can Launch Your Store in 5 Days
Time is money, especially in the print industry, where things are always evolving. Your eStore can go live in just 5 days with our ready-to-use storefront and built-in eCommerce workflow. It simply means that you don’t have to start building the storefront, designer tool, or print MIS/ERP from scratch or wait for a long development cycle.
– Themes Designed for Your Industry
Whether you sell custom t-shirts, mugs, packaging, or marketing materials, PrintXpand has a ready theme for you. We offer multiple industry-focused themes that are easy to customize and built to convert visitors into customers. The best part? These themes are also SEO-friendly.
– AI-Powered Design Tool
You can give your customers the power to design their own products with our AI-powered design tool. They can use simple text prompts to generate creative designs and see real-time previews. Once the designs are made, the tool also gives you print-ready files to further smoothen the printing process. It’s perfect for businesses dealing with bulk orders.
– Connect with Technologies You Already Use
PrintXpand’s solutions can be easily integrated with your existing CRM, ERP, marketing tools, or even storefront to manage your business more efficiently. From handling orders to tracking customers and automating workflows, everything works together to save you time and reduce stress.
In short, PrintXpand gives you everything you need to build a powerful web-to-print store, right from fast setup, industry-ready design, smart tools, and seamless integrations. So, whether you are just starting or scaling up, it’s built to support your growth at every step.
All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
