A Step by Step Guide to Own a Successful Business Card Printing Line

Summary

Why do people exchange visiting cards? The first purpose of course, is to promote their business (subtly) to others. But then, there are awkward silences you need to fill while traveling in the elevator, on a subway, or while trying to fight the sociopath monster within you.

Visiting cards take you beyond the formal smile exchange program. They work as an icebreaker and are no less than a blessing in disguise. They give an identity to your professional world while reflecting what you do.

If you are in the business of selling business cards, you need to serve the plethora of purposes mentioned above. Unfortunately, having a small print shop within your vicinity, sitting in a worn-out chair, and ordering your employees to print 200 copies of a certain business card doesn’t work anymore.

To expand your business and establish a strong presence, you must move online. Or, let’s say, have a digital shop integrated with business card design software that enables your customers to create their own visiting cards.

It’s understandable how difficult it is to step into the digital printing world and succeed in it. That’s why we have curated this step-by-step guide that tells you how to start a business card business.

So, let’s get started!

How to Start a Business Card Printing Business

Knowing Your Industry

Step 1. Conduct Research to the Fullest

Before you establish a web-to-print store, it is important to know the ins and outs of the business card printing industry and how it works.

If you read the story of customized print giant Vistaprint, you must have known how it grew from being a basic website providing customized visiting cards. It is now a full-fledged web-to-print store specializing in offering a wide range of customized products, including t-shirts, mugs, signs, posters, and more.

So, as the first step, you will have to gain all the knowledge pertaining to your industry. Here’s what you can do:

• Try to know how the established card printing industries work. Build a rapport with someone working at a card printing company, ask questions, and try to get information about the industry.
• If you can work for a company like this, even better; as you can learn things at an experiential level.
• Conduct some research on installing printing plates as well as inking the presses. You will also get to learn a lot about paper sizing and machinery.
• It is essential to be aware of the history and current trends in the card printing industry. For example, cards of certain colors may be suitable for specific festivals or occasions. But would it make sense to invest in them only during those times of the year?

Step 2. Take an Industry Tour

Field visits often teach what you couldn’t study on the internet! Well, if you want to start off with a card printing business, visiting the card printing facility is essential. You can converse with the employees and learn about the products and services they offer in detail.

• Gather information about the inventory they have in store, including the card materials.
• Try to know the amount of inventory available on shelves and the kind of industries they serve with their quantity. It will provide you with know-how about the kind of financial potential you need to drive your business better.
• Get information about the price of the cards they sell and how much they charge customers. In case you can undercut the price they quote, you can have a competitive advantage over them.

Learning from the Top Players In the Industry

To help you with research, we have prepared this chart of the top 4 players in the industry and what they do best.

If you were to look at the website of all these companies, they are extremely well-functioning and without any clutter. When you start a business card business, you need to ensure that the website you build offers a seamless experience.

If you plan to let customers design their cards, you have to have another category on your website that separates customizable ones from the rest. For instance, Zazzle has a separate option to create on its menu bar.

Looking to develop a platform that combines customization, categorization of cards, and an engaging theme-based store?

Our expert team at PrintXpand is here to help you bring your vision to life. Get in touch with us today and let our team guide you in developing the perfect solution

Supercharge your online presence with a custom-built website tailored to your business needs.

 

Step 3. Join ICMA (International Card Manufacturers Association)

This is one of the most crucial steps. ICMA, also known as the International Card Manufacturers Association, is a global card association for card personalizers and manufacturers. Its mission has been to promote the transaction card industry along with the value of its services and products by offering a platform to share knowledge pertaining to the industry.

ICMA provides education for visiting card companies and enables companies to collaborate and share innovative ideas amongst themselves. It actively operates in places including, but not limited to Europe, MEA, Asia, and America. Several industry giants and card suppliers are a part of this association. If you want to keep the printing and manufacturing related glitches at bay, it would be advisable for you to be a part of this association.

Step 4. Be Different

The traditional and the conventional methods of printing cards are a passé. It is important to remember that we are a part of the world driven by the Internet of Things. And hence, it is important to stand out from amongst your competitors. Churn over the most innovative ideas and offer your customers features and functionalities that your customers can’t.

You can look for superior-quality business card design software that helps your customers create their visiting cards from scratch. This gives them the much-needed freedom and an excellent level of personalization. Ensure that your tool is platform-independent and compatible with all file formats and types. The best way to win against your competitors is to identify where they lack and offer a solution to that need.

PrintXpand provides printing businesses like yours with a fully functional card design tool.

The tool makes customization super easy for your buyers, as it comes with a super intuitive dashboard and numerous customization features.

Through this tool, you can provide your buyers the following features, making their card customization process a breeze.

• • Extensive Customization Options: Your buyers can enjoy a wide range of customization options, enabling them to personalize every aspect of their cards, including colors, fonts, images, and layouts.
  • Template Library: You can enable professionally designed templates, providing a starting point and inspiration for your buyers’ creative designs.
  • Image Upload and Editing: Enable your buyers to upload their own images, logos, or artwork, and seamlessly incorporate them into their card designs using our robust editing tools.
  • Real-Time Preview: Your buyers can instantly visualize how their final cards will look as they make design changes, ensuring their satisfaction with the end result.
  • Variable Data Printing: Seamlessly incorporate variable data, such as names and addresses, for personalized card printing.
  • Bleed, Cut, Safe Lines: Ensure accurate printing by utilizing bleed, cut, and safe lines for precise trimming and alignment.
  • Print-Ready Output: Generate high-resolution, print-ready files that can be easily sent to your printing press, streamlining the production process.
  • Canvas Resize: Resize the canvas to accommodate different card sizes or dimensions, giving you flexibility in your designs.

Discover a plethora of additional features specifically tailored to help card businesses deliver

exceptional customization experiences by visiting our website.

Setting Up An Online Store

Step 1. Get the Printing Equipment

Like we mentioned in the paragraph above, the technology has advanced, and hence, having generic printers won’t suffice. It is important to find out which printing system would suit you the best.

Also, if you do not want to confine your business to visiting cards, you can think about investing in a superior quality web-to-print equipment.

If you want to start on a small basis, an inkjet printer might help. However, if you have a huge customer base and want to print more than a thousand cards every month, you would have to invest in a high-end industrial printer.

You might need a cutting machine that offers different-shaped cards. If the number of orders is less, having a hand-operated machine would suffice. Not otherwise.

Step 2. Invest in Product Designing Software

These days, it is quite common for e-retailers willing to have a successful venture to embrace the power of product designing software. A software that not only has a powerful backend but also offers excellent frontend facilities.

And that is not all! Its working should be no less than a human designer, a step-by-step guidance to the one who is designing.

Moreover, with a product design tool that offers advanced features like Variable Data Printing (VDP), QR code generation, AI image and text generation, background removal, and more, you can add even more value to the customer experience.

Think about how easy it would be for customers to upload a CSV file and get print-ready files with data applied across multiple business cards automatically. They could also enter custom text or URLs to instantly generate a scannable QR code for their card design.

One of the biggest challenges that e-retailers having a web-to-print shop face is platform compatibility.

So, let’s say if you have a Magento or WooCommerce-based store, you would need business card design software that works with your platform smoothly and doesn’t affect the working of your website.

PrintXpand’s web to print software has been a valuable addition to the kits of several visiting card owners who want to add personalization to their e-store.

Explore more features and capabilities of our card designer tool as per your business requirements. Talk with our experts in person, who will walk you through our product.

Step 3. Work on Your Inventory

With the business of personalization, you never know what works when. At one moment, you might be running a small web-to-print e-store. But at the next, a social media post from someone who has created their card from your e-store might go viral. Result? Your e-store is overflowing with orders. The only way to address this would be to work well on your inventory.

Ensure that you have enough stock to cope with everyday orders as well as unexpected, rushed orders. The more variety that you can offer with paper types, the better it is. By offering your customers the kind of card they’re looking for, you would be able to increase satisfaction levels and ensure repeat orders.

Step 4. A Website That Entices

What does your visiting card web-to-print look like? Is it conversational? Do you want to give it a professional look or a creative one? Mull over these questions before hiring a company to design and develop your website. Now, no matter what design you go with, you must ensure that it is aesthetically pleasing for your customers and has an easy-to-use interface.

Try displaying the best cards designed by your customers on the first page, or give a classic look that shows the picture of your printing or cutting machines. This will make your website look quite attractive. Last but not least, if you keep the nature of today’s professionals in mind, your website must be mobile responsive.

Build a website at minimum costs and less time with a web-to-print storefront solution

 

Working on the Business Card Business Plan

Step 1. Conduct Market Research

Before you jot down your business card business plan or create strategies, it is important for you to analyze the visiting card printing market. What kind of professionals work in your area? What would be the risks of serving a particular group of professionals? By doing so, you would be able to minimize the risks.

How to start a business card business:

• Find out about the growth, potential and the trends pertaining to the card printing industry. Try to know how the other printing companies in your area work
• Mull over the kind of customers you want to target and find out if your competitors meet their needs.
• Figure out the weak spots and vulnerabilities of your customers so that you can create your USP and attain your targeted customer base.

Game-Changing Business Cards Trends

1. Minimalism – Simplicity is the key to greater engagement, and hence, businesses nowadays are considering simple minimalist designs.

(Logo, name, contact information, website, & social media handle – demand for cards that have just the essentials is growing)

2. Recycled cardboard – This one is for the conscious customer. Card printing companies like JukeBox have become a lot popular due to their unique offerings of recycled materials.

(Cards from recycled materials is a great niche to start a business card business)

3. Painted Edges – Bright edges and contrasting colors are the latest trends. Such hues with a 3D effect on card designs are sure to make your business card a best-selling product.

(Painted edges – the latest trend in business cards)

4. Unique Shapes– These cards are trending because they give a break from traditional rectangular cards. Unconventional shapes like circles, squares, or die-cut designs create visual interest and leave a lasting impression.

(Business Card with Unique Shape)

5. Raised Texture – Raised texture business cards are evergreen. Also known as embossing, this design creates a tactile experience of feeling the texture, adding a unique and memorable touch to cards.

(Textured Business Card)

Step 2. Work Out the Finances

When you’re about to start a business card business, investments are inevitable. However, any business needs to run successfully so that its profits outweigh the investments you have made. So, you need to make sure that you have an account of insurance, taxes, labor costs, overheads, benefits, and more.

After considering your expenses, you can reach out to different organizations and ask them to support you or get a loan. Consider going for grants and loans— a Microloan or a general business loan. Pitch your business to venture capitalists, and if they like your idea, they are likely to fund your business. To maximize your borrowing potential, you can use Keeper’s loan calculator. This will help assess the loan amount that can be borrowed based on credit score and other criteria. And lastly, you can ask for crowdfunding after pitching innovative ideas to your customers.

Step 3. Create Your Business Plan

How do you plan on running your business card printing business from day one and keep achieving success over the years? If you have fantasized about it, great! But that is not enough. You need to have a complete roadmap right from how you will start until you achieve your targets, and what you will do after that.

Suppose you are not sure as to whether or not you have created the right business plan. In that case, you can discuss your thoughts with a marketing professional or a digital marketing company. They will provide you with a strategy to launch your business and handle it in the best way possible. Note these strategies down and ensure that you follow them, and you are sure to be successful.

Build your dream store integrated with a designer tool to drive more traffic and sales. Partner with the expert team of industry analysts, designers, developers, and marketers.

 

Step 4. Write Apt Content Descriptions

Any website should be representative of what it does and the kind of audience it serves. And that is reflected through the content of the website. If the content is not precise, concise, and doesn’t have the right call-to-action buttons, it is sure to affect its overall sales.

For your client’s understanding, consider adding visuals. Well-written features with images are way more impactful than simply listing down the information.

For example, this website has detailed product descriptions, but it is text-heavy.

On the other hand, text with such visuals adds charm to your product page.

You can even add FAQs on your product page. It will allow your clients to find all the answers in one place, plus FAQs that include the right keywords will allow you to improve your website’s online ranking.

Also, the best way to capture your audience would be to display your business connections, the partners you have worked with, the companies you have served, and more. This way, your customers would be able to rely on your brand and trust it in the long run.

You can do so by adding customer reviews directly to your product page. Reviews work as social proof and help build trust with your customers.

Step 5. Register your business

Do you want to go for a partnership, a proprietorship, or a Texas LLC? Before you register your business, having this clarity is a must. Proprietorships and partnerships are cost-effective as more than one person takes care of the financial aspects. If you choose to form a limited liability company, the taxes have to be paid at individual rates and not business rates.

Also, before you start your business, ensure that you have all the permissions you need. In the case of visiting cards, you need to deal with a lot of stationery, for which you would need oversized vehicles visiting your premises. This asks you to get a federal permit.

Step 6. Choose the Right Location

Even if the presence of your business is on the web, you would need to have a place where your print operations take place. Decide whether you want to have the same place to execute the entire print production cycle or not.

Also, if possible, have your presence in the area where you can get noticed. That way, you can attract an audience that is curious to know about your business.

One of the biggest mistakes that visiting card manufacturers make is that they do not consider the future after a few years of establishing their business.

If the number of customers goes up or you add new machinery or inventory, you would need a bigger space. Get in touch with engineers and interior designers to understand the difference between commercial and residential properties and determine whether or not the expansion is possible.

Step 7. Advertise Well

Once you have everything in place, including the printing materials, machinery, and the business card design software, it’s time to let people know that your business exists. Social Media, of course, is a powerful way to make your digital presence felt. But what platform you choose is crucial. Since you will be dealing with other business owners, you need to find out what platform your potential customers are using.

Creating a business page on Facebook is the 1st step for any B2B marketing. You can take advantage of Facebook advertising and target prospects. Secondly, you can sell directly on the platform using Facebook Shops. Selling on different channels along with your website is the quickest way to establish new revenue streams.

Also, do not underestimate the power of word of mouth. Get in touch with the businesses in your area and build a rapport with their representatives. Once they know more about your business and how you work, you are sure to get better orders.

Get marketing assistance tailored to your business goals. Know more about our marketing services

 

Start Building a Successful Card Printing Business Now

We hope this guide has provided you with the insights and confidence needed to launch your own business card printing venture. Before diving in, keep in mind that standing out in the printing industry means moving beyond traditional methods. You have to embrace innovation, focus on quality, and offer something your competitors don’t. The more unique your approach, the stronger your chances of success.

At PrintXpand, we’ve been working with print business owners to help them build, manage, and grow their operations more efficiently. Our product designer tool is designed to simplify customization for your customers, making it easier to offer personalized products. Additionally, tools like print ERP solution help streamline your daily workflows, so you can focus more on growing your business and less on managing it.

Get in touch with a tech team here to assist you at every step of your entrepreneurial journey.

Also Read: How to Start a Greeting Card Business?

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.