How to Sell Customized Products Online (A 4 Step Guide)

How to Sell Customized Products Online (A 4 Step Guide)


Not all your customers want or like the same thing, or use your product the same way.

They want to add their unique touch to a product – be it choosing from colors or adding a custom image.

Here, product customization plays an important role in providing great experiences to your customers.

When you sell customized products, you not only serve each segment of users but also drive customer loyalty and increase customer satisfaction.

Additionally, 79% of consumers would be willing to pay more for personalized products. That means it also leads to increased revenue.

But the challenge is, what type of customizable products sell the most? And how will you create and sell custom products online?

To address all such questions, here’s a complete guide on how to sell customized products online.

Step 1: Find a Profitable Product

The major and one of the toughest parts of selling customized products online is finding the right product.

How to choose a product that is evergreen, trending, and profitable?

If you want to sell customized products online, it is important to first analyze the market, research which products are in trend that you can sell.

When doing so, avoid targeting a general market and focus on a specific market instead. That will bring your brand right in front of customers generally interested in your product.

If you already have an online store and want to jump on to the trend of custom products, here’s where you can begin. Identify a niche segment that you can serve.

Suppose, you are selling t-shirts, then you can consider niches like t-shirts with all-over prints, t-shirts with plant designs, etc. Or if you are selling baby onesies, you may consider onesies with cartoon characters or cute dolphins.

If you are starting a business from scratch, you can research for products on marketplaces like Amazon, Alibaba, Etsy, and so on. There you can get inspiration by checking most wished or best-selling items.

Here’s a list of top custom products to sell in 2023 and beyond.

Evergreen Custom Products to Sell

👕 Apparel like t-shirt, hoodies, pants, shapewear, uniform, etc.

👟 Accessories like caps, shoes, wooden engraved jewelry, bags, and so on.

🏆 Gifts like mugs, photo albums, trophies, etc.

📗 Stationery like visiting cards, notebooks, poster, and more.

Sell customized products online with an added USP of product customization for higher engagement, and sales. Our Product Design Tool, enables your customers to create designs they love using amazing features like artwork, image upload, filters and effects, quote, name and number, and a lot more.

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Discover how the Product Design Tool can add significant value to your business by driving sales and

enhancing customer engagement through seamless customization options.


Step 2: Decide How to Sell Customized Products Online

Here, you can either go with the traditional way of buying, customizing, and selling custom products or sell with print on demand.

Print on Demand is a fulfilment model that enables you to sell customizable white-label products without having to hold any inventory.

POD works on a per order basis. As soon as a customer places an order on your store, the order goes to the print on demand supplier. They will further handle everything from printing to shipping.

All you have to do is connect your store with any of POD providers like Printful, Printify, Lulu Xpress, etc. Then fill your store with as many products as you want. And the provider will take care of order fulfillment.

PrintXpand’ Print on Demand Marketplace Solution is a one-stop shop if you want to be like Printify or Printful. Using it you can invite unlimited sellers to join you, set their prices, & offer personalized products to their customers. Sellers can enable product personalization with the product designer tool.

Thus, sellers can publish custom products easily in their stores. Moreover, with order automation, you can reduce order turn-around SLAs. The tool is best for a business who does not want to invest in inventories.

Addressing the Biggest Challenge of Selling Custom Products with Designer Tool

One of the biggest problems in selling custom products is to be able to cater to the unique needs of every customer.

No matter how wide a range of designs and colors you offer in your products, you still can’t surpass the imaginations of the creative minds of your customers.

It simply implies that it is always possible that a customer may be looking for something of their imagination that you may not be selling.

Let’s say a customer wants to have a t-shirt with a printed quote by some famous poet. Now there are chances that they might not find precisely that in your pre-customized product catalog. As a result, they might not make any purchases at all.

Even if you offer personalization services by letting customers convey their customization requirements all at once via a call or an email first, there are chances of errors in understanding and implementing those customizations, which can hamper customer’s experience.

Here’s the solution – what if you could retain that customer by letting them write that quote on the t-shirt of their choice by themselves.

By turning your e-store into a customization studio, you would be able to let your customers apply the customizations as per their preferences.

Once you integrate an online product design software, a customer gets to see a ‘Customize’ or ‘Design’ button on the product page that redirects customers to the design page on clicking.


After landing on the design page, customers can avail of many customization options, including templates, clipart images, advanced image or text effects, filters, and more that can fully suffice customers’ personalization needs.

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Customers can also preview the final design to get an idea of how it would look before checking out to order the custom decorated product. Here’s a glimpse of some of the most amazing features you get with PrintXpand.

Artwork Generation With Artificial Intelligence

Now, customers can generate artwork with the help of Artificial intelligence using simple prompts. Thus, customers can generate artwork of their choice without limiting their choice to the preset artwork.

On the other hand it reduces the work of Admins to regularly upload trending artwork. The artworks generated with AI come with SVG support, which means customers can modify the text in the generated artwork.

Name and Number to Manage Bulk Orders:

Suppose you want to supply custom tees in bulk to maybe a sports team, you can easily do so by enabling this feature. End-users can upload names and numbers using the tool.

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(Enable customers to customize bulk orders)

Dynamic and Live Pricing System:

Our tool offers a dynamic and live pricing system. Dynamic pricing lets you decide the pricing for every customization. And with live pricing, customers get a complete bifurcation of the price in real-time.

Configure pricing custom product

(Configure pricing for each custom product)

Low Image Resolution Warning:

Customers may unknowingly upload low-resolution images for customization, resulting in poor print quality and unsatisfactory end products. The Image Resolution Warning feature alerts users if they upload low-resolution images for customization. This ensures that their customized products are visually clear and satisfying.

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(Enable low-resolution warning.)

Endless Possibilities for All Products:

Our user-friendly customization tool offers a wide range of options to personalize any product. Customers can choose from an extensive color palette, various sizes, patterns, and suitable printing methods, allowing you to offer a wide range of customized products in your store.

Additionally, the powerful admin panel gives you complete control over the tool. Template manager, editable PDF, safety line manager, are some of the features that make selling custom products simple.

To understand how the tool can be customized and modified as per your business logic, and products

you sell, get in touch with us!


Step 3: Choose the Right Supplier Partners

To sell customized products in your store, you need to procure blank products of all the types you offer customization for. So, it is important to find the best supplier partners in your vicinity or online that you can collaborate with to get the supply of all the products you sell without any hassle. While choosing the supplier partner for any blank item like mugs, t-shirts, etc., making sure they are popular and reliable.

For instance, if you want to get blank t-shirts, there are several wholesale t-shirt suppliers in the USA that you can buy blank t-shirts from in bulk.

Step 4: Automate the Workflow of Print Job

Once an order is taken, you should be able to handle that order efficiently. Therefore, automation of print jobs is in high demand these days.

You can easily receive orders, define workflows and jobs, generate order tickets, schedule jobs, manage and track them, and get them completed for final deliveries.

Through an automated print workflow, you won’t only achieve high customer satisfaction levels but a wider loyal customer base.

Having a print ERP software will not only help automate your workflow, but you can handle every aspect of your business operations. You can manage print jobs from various channels, which will make your work easier and faster.

PrintXpand is an end-to-end web to print ERP that lets you optimize business operations from a single interface. You can take care of everything including inventory, orders, artwork proofing, report generation, and more.

Learn more about how a Product Designer Tool along with a streamlined process of order fulfillment can

help you successfully sell custom products online.


Some Tips for Marketing Your Customized Products

You have got to show what you are selling – and, more importantly – your USP. If you deal with custom products and offer personalization services, you must promote them across all marketing channels – including your site.

Your site is the very first interface, and you must take every step to make it engaging and user-friendly. Also, see to it that you optimize its content for the right keywords to achieve high ranks in search engine result pages (SERPs). Further, you should also run a check for your site’s loading speed to ensure that it wouldn’t ruin the visitor’s experience.

Besides your site comes various other marketing channels – social media platforms, forum panels, other sites, and more. Here are a few ways to make the best use of them all.

  • Create official pages on various social media channels, and keep sharing content, blogs, news, and updates to keep customers engaged.
  • Make sure the SEO is to the point of your site. It will help you gain organic traffic from search engines; help you target relevant customers. Also, participate in forum & community discussions for more and more people and even brands to notice your brand.
  • Collaborate with popular e-stores like Amazon, Etsy, etc., in order to display some of your products over there and bring people to notice your brand and increase your brand awareness.
  • If your budget allows, go for a properly paid marketing campaign and display advertising campaigns too to bring good results in a shorter time. Once you have gained enough traction, you can rethink your overall strategies.
  • While online marketing and promotional strategies are indispensable for an online store, you can also tap into offline advertising. You can get a news ad printed in the newspaper about your online venture and encourage people to buy through some offers or discounts. The best example is the latest Big Shopping Sale that Amazon had organized that lasted five days. Amazon has got it published in various popular newspapers for better visibility.

Work with the Experts

If you are looking to create and sell custom products online using a Product Design Software, look no further. Built keeping in mind the ease customers demand when customizing products, our tool offers everything you need.

Intuitive interface, and industry-specialized approach ensures that users can get what they want with minimal effort. And that is why clients across the globe trust us with their customization ventures. From apparel to personalized tech accessories, we have served a wide clientele.

No matter what industry you cater to, we are ready to help you begin with customization on your store. Share your requirements with us, and we will give you a personalized tour of our product.

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Yesha Bhatt

Yesha Bhatt

Yesha Bhatt is a literature major who strongly believes in the mighty power of words. She recently made the jump from being a student to a professional by joining Biztech as a Content Writer. Her aim is to make tech easier for our readers to understand while she herself takes a journey into this mystic would of bits. Apart from writing and binge-reading, she is passionate about women's issues and history and mostly hangs around on Twitter making sensible points about women's issues and Indian politics.

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